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The Axe & Ale is a family operated axe-throwing bar in Fort Collins, CO. The facility has 9 indoor axe-throwing lanes, one outdoor lane, and plenty of beer and wine to enjoy between games. With a wide range of different types of axe-throwing and traditional bar games, plus a friendly staff available to explain it all, there are activities to suit every visitor. 

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The Axe & Ale first opened its doors during COVID-19, creating a unique set of challenges. As a new business, the team needed to not only build awareness around opening, but also effectively communicate safety precautions and expectations for the experience 


LOCALiQ experts bolstered The Axe & Ale’s online presence even before the venue opened its doors, setting the company up for success. The team built The Axe & Ale’s website and social media with hundreds of pictures and helpful content to make consumers feel comfortable visiting an axe-throwing bar. Plus, LOCALiQ implements SEO, listings, and social ads to help The Axe & Ale get found online. 


Despite a delayed opening due to COVID-19, The Axe & Ale has been extremely successful in its first few months, with strong SEO and online engagement. In fact, The Axe & Ale brand had been seen 141,794 times on social media before even opening its doors.

Now, The Axe & Ale has received over half a million impressions since March – that’s a 114,101% change since LOCALiQ built their marketing from the ground up.  

LOCALiQ’s consultative approach helps The Axe & Ale create a relatable brand to bolster online awareness, and targeted social ads have brought in customers from across Colorado and as far as Nebraska and WyomingThe Axe & Ale team also appreciates LOCALiQ’s efficient and effective response to requests. 

“We have done very well at increasing awareness of our presence, and capitalizing on people knowing that we exist and then actually showing up to throw, and I cannot thank [the LOCALiQ team] enough for helping to make this happen. I have had dozens of throwers tell me that they learned about The Axe And Ale from ads/posts on Facebook or other social media, and this would not be the case were it not for the efforts of [the LOCALiQ team],” said Ross Ericksen, Co-Owner of The Axe & Ale.

"You want people to not just see the ads, but then mobilize and get through the door. [The LOCALiQ team] has done a great job in making that happen."

Ross Ericksen
Co-Owner, The Axe & Ale
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